Growing your business starts with an effective sales strategy

Coffeen Management Company offers sales training programs created to accommodate both entry level and seasoned sales professionals. Employing a simple, direct approach to sales, our program is based on the four principles of selling. These principles were developed to exceed the expectations of the retail buyer and work together to significantly increase repeat and referral business. Most importantly, our sales training program establishes long-term customer loyalty.

The Four Principles of Selling:

  • Trust
  • Customer Need Analysis
  • Problem Solving
  • Customer Assistance

A proven, reliable process that teaches salespeople to be aware of the customer’s needs, we have designed our proactive selling process to incorporate these four key principles. Rest assured your sales force will have the tools it needs to respond to customer situations in a competent and professional manner—working to increase customer satisfaction and effectively expanding your business.

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