Our Leadership

Our seasoned professionals will help you gain the competitive edge

Henry F. Coffeen III – Owner

Henry started his automotive career at the Plano Cadillac store. Afterward, he assisted in the opening of a new Hyundai point in Arlington. Henry’s sales track took him through sales, F&I, Sales Manager, General Sales Manager and GM. He has run several large dealer groups and founded Coffeen Management Company in 1997 to consult with dealerships to improve productivity and bottom line performance. Additionally, CMC provides marketing, sales force training and logistical support to conduct special promotional events, dramatically increasing dealerships’ sales performance.

Henry Coffeen was raised in Dallas, Texas and is the third generation with Automotive Retail experience. He attended the University of Texas at Austin and has enjoyed 20 years of Automotive Retail experience.

David Hopkins – President

David has been involved in the automotive industry for more than 35 years. After graduating from Texas A&M University in marketing he began his automotive career with The Ford Motor Company in Dallas, Texas. While with Ford, David earned his MBA from the University of North Texas and then decided to enter the retail automotive business where he worked in the F&I department and Sales Management. David has spent the last 25 plus years with a national sales and F&I development company where he started as a local district representative and rose through the ranks to lead the development and implementation of a national service contract program; Vice President of Sales of various territories throughout the country; and the management of a national in-dealership agency program.
David joined CMC in 2016 as President and resides with his wife of 35 years in Spring, Texas.

Justin Jones – Vice President

Justin Jones serves as Vice President, building and managing the sales team while developing and managing income development, and reinsurance consulting. He joined CMC in 2013 when they acquired F&I Essentials, an agency Jones founded in 2009. Prior to that, Jones was an F&I Executive at Zurich Programs & Direct Markets, where he was responsible for managing dealer F&I performance from both a sales and underwriting perspective.
In 2001, Justin began his career selling cars, and quickly became an F&I Manager, Sales Manager, F&I Director and eventually a General Sales Manager. He currently lives outside of Wichita Falls, Texas with his family.

Daniel Haston – Director of Development and Training

Daniel started his career in the car business in 1999. He began as a salesperson he was mentored by seasoned sales staff and an experienced team of management. He was the recipient of many accolades, including salesperson of the month many times. This fundamental learning time allowed him to work his way through the dealership roles including internet manager, sales manager, finance manager, and finance director.

Daniel spent a total of thirteen years in retail auto sales with a majority of his time spread across F&I and sales management. He never strayed from his firm foundation and found himself giving back to others while teaching, coaching, and mentoring young salespeople and finance managers while in management. He then transitioned into a fitting role of Income Development Specialist and Regional Sales Manager. He specializes in process development, sales training, F&I training, and advanced program development.

Always thinking of others, Daniel strives to be a positive mentor and teacher in the auto sales industry. He uses his skill in F&I to produce top-notch managers and directors. A transplant from rural Oklahoma, he now lives in Wichita Falls, Texas, with his wife and three children.

Bob DiGiacomo – Account Executive

Bob has been the auto business since 1993. Working as a salesman in the New York metro area, Bob was trained in “Special Finance” which was new to the auto industry in the northeast. Within 3 months Bobs new “Special Finance” Department was the most profitable department in dealership. Bob was quickly promoted to run all finance business as Finance Director and spent the next 19 years in the industry.

Bob brings to CMC a skill set that helps achieve and maintain large back end profits while running a “clean” business. He has trained sales and finance to maximize opportunity and profit, while always preserving the dealers’ interests and ethical practices.

Bob is married and has 3 children ages 18 to 26, and currently resides in Viera, Florida.

Steven Whitlock – Account Executive

Steven has been in the automotive business since 2004. He began his career in the Aftermarket industry as a Regional Account Manager, servicing and training dealerships throughout New England. He then moved onto the Administration side of the business where he developed and implemented various sales processes. In addition, he held a national position assisting with the servicing, managing and training of franchise dealerships through local agencies.
Steven has made his way back to what he enjoys most, working directly with local dealerships. He has a proven track record of increasing net profits and overall dealer processes within dealerships through his training experience, creative talents, and relationship-building skills. Steven worked indirectly with Coffeen Management Company for 2 years and joined the team in 2013.

Richard McCarver – Account Executive

Richard’s interest in the automotive industry began early in life at his grandfather’s Chevrolet/ Oldsmobile dealership. After attending The University of Texas at Arlington, he began his career in the retail automotive industry in Fort Worth, Texas as a sales person quickly working his way up to the Finance office as a contractor and was promoted to F&I director of a high-volume store. Richard also has experience as a new and used car sales manager, general sales manager, general manager and partner. For the past 20 years, Richard has been a dealership consultant helping dealers with the formation of reinsurance companies and the implementation of best practice sales processes. This includes training sales managers, sales people, finance managers, and service personnel to optimize and achieve a dealer’s short and long-term goals. Richard was involved in the development of a national in-dealership insurance agency program. Richard joined CMC in 2017 as Account Manager. He and his wife of 31 years have two grown children and reside in Arlington, Texas.

Chris Wilson – Account Executive

Chris began his career in the automobile industry in 2001 after serving 5 years in the Army finishing as a Sergeant, E-5P. He sold cars for a year and received the Salesperson Of The Year Award as well as many other accolades before he was given the opportunity to run the special finance department. Within 6 months he was also chosen to oversee all of finance and insurance as the Director.

Since then, he has spent the last 16 years in the retail automobile industry training, overseeing, and developing F&I and Sales departments in every position from F&I producer to General Sales Manager. He led a team as General Sales Manager of more than 50 members and helped them earn many top sales and F&I awards including Honda’s coveted President’s Award and The Council of Excellence at a Honda dealership in the DFW metroplex. Chris has experienced tremendous success at a high level in any role he has held.

In 2016 he joined the team here at Coffeen Management as an Account Executive. Chris specializes in all facets of dealership Variable Operations and is well versed in Fixed Operations as well. He has a tremendous passion for success and excellence which shows in his accomplishments. His ability to walk into a dealership and assess process and income improvement opportunities have become an invaluable talent that our dealers value. Chris currently lives in Fort Worth, TX with his family.

Eddie Rains – National Trainer 

Eddie has spent the last 26 years in the automotive industry, experiencing nearly every aspect. He started out as a salesperson in Abilene, TX  in 1992 and worked his way up through the dealership ranks. He worked as a salesperson through his first 5 years in the industry and then moved into his first Finance Manager role in 1996. Having two very successful years under his belt,  he moved into the role of Finance Director for a GM Dealership in his hometown of Abilene. Within just a few months he took on the dual roles of Finance Director and Sales Manager. Due to his great success, this evolved into a General Sales Manager position and eventually General Manager. Eddie held his GM role until 2003, then started his own independent income development agency AutoServices Unlimited. He proceeded to work on and develop a successful book of business with dealer groups throughout North and West Texas. Eddie successfully lead his dealer groups to growth in both sales and F/I performance until the spring of 2007, as he went to work as an International Sales Trainer for the well-known Joe Verde Group. Eddie had the opportunity to teach numerous sales, sales management and dealer workshops throughout the U.S. and Canada, as well as a number of Car Manufacture events until 2011. At this point in his career, Eddie took on the opportunity to lead  in the turnaround of a struggling Sales Department in a Dodge dealership out in West Texas. He turned a previous year sales net loss into an incredible 1.2 million dollar net profit in the first six months in the store, which was a 432% increase in a YTD year-over-year comparison. Missing the opportunity of helping more dealerships and individuals achieve their potential, in late 2012 Eddie reentered the agency arena working with stores across Central and South Texas. He helped his dealership partners and their personnel achieve growth in both Sales and F/I net profits, as well as sales volume. Eddie is now thrilled to join the Coffeen Management team and have the chance to walk along side and benefit more dealerships and their personnel  across the U.S. Eddie can’t wait to help personnel realize and achieve their full potential in both financial and personal goals and objectives. Eddie still calls Abilene home and he and his wife of 27 years, Candy, have three wonderful kids. Kristian 25, Morgan 21, Chance 16, and Kristian’s husband Marcus 25.

Scott Baez – National Development Manager


National Development Manager, Coffeen Management Company Responsibilities include: Acquisition of new business. Working closely with existing dealer clients focusing on development opportunities, creating processes for improvement. Compliance assessment and training. Performing quarterly financial statement review, measuring dealer data with NADA benchmarks. Drilling down with department heads to find specific opportunities. Creating processes for the management staff to obtain benchmarks. Quarterly reinsurance reviews, analyzing loss ratios and overall performance and profitably.

COO, Tate Branch Auto Group
Responsibilities: The overall daily operations of four automobile dealerships (3) CDJR and (1) GM. $120 million in annual revenue. Defining long and short term goals and objectives within all departments. Identified opportunities. Set up strict compliance and training guidelines in all the dealerships. Created processes to strengthen performance and improvement of profitability and growth of the dealerships. Implemented strict inventory guideline in all departments. Worked with our GM’s and department heads to measure and achieve our goals. Conducted save a deal meetings, managing CIT’s. Managed advertising and Coop. Managed cash accounts to adhere to the manufacturer’s guidelines. Maintained a strong relationship with our manufacturers and lenders.

President, Michael Baez & Associates
Operator of a successful performance-based automotive marketing and promotions company with $1.5M in annual revenue. Conducting over 1000 events nationally for the financial success of our clients. Managed Event Planning, Direct Mail, Staffing, and Electronic Media for our clients.

Benson Chevrolet, Used Car Director
Responsibilities: The acquisition of inventory either by purchase or trade. Maintaining consistent levels of inventory. Tracking and measuring the reconditioning process with the service department. Hiring and training the sales staff. Working within a sales environment motivating staff to reach sales goals. Committed to maintaining and analyzing market data to boost productivity. Balanced inventory while maintaining profitability standards. Maintained a strict 60 day turn policy. Increased volume and gross.

Vice President, Strategic Automotive Marketing
General Manager Partner of a successful performance-based automotive marketing and promotions company with $8M in annual revenue. Conducting events for our clients nationally. Ensuring the financial success of our clients. Cash flow and Expense control. Managed Event Planning, Direct Mail, Staffing, and Electronic Media for our clients.

Gillman Honda/Mitsubishi, GSM
Responsibilities: Forecasting volume, gross and variable profit. Tracked and managed variable expense. Lead Sales and F&I managers in planning and implementing process improvements that would improve the overall production and efficiency of the dealership. Manage hiring and training of all staff members. Set short and long- range goals. Managed compensation plans to adhere with NADA benchmarks. Mitigated customer issues, maintaining high levels of CSI. Inventory control with rigid turn guidelines.

Mc Combs Enterprises, Corporate Management Team

Park Place Lexus, F&I Director
Accomplished Operator, Leader, Husband, and Father
Born in Houston TX. The son of a Car Dealer. I started in the automobile business at 16 years old. Through hard work and determination, I have achieved many accomplishments. I relocated to San Antonio in 1997. My wife and I have five children, two in college.(Texas Tech, Texas A&M) three at home. My passion is the automobile business. I have spent three decades in the automobile industry, offering a history of successful leadership in all aspects of dealer operations

1985-1989 Business/Accounting South West Texas State
1994-1995 Quality and Leadership Hogan Quality Inst
2014- 2015 NADA Dealer Candidate Academy DCA 197

Jenna Howell – Client Relations Manager

Jenna currently serves as Client Relations Manager for Coffeen Management Company. Working behind the scenes, she ensures the delivery of optimal service and support for the team. One of her strengths is developing partnerships to ensure long-term, successful relationships. Her background in the automotive industry will testify to the high level of dedication and expectations for client satisfaction. Shortly after joining Mr. Coffeen in 2011 and launching a new Honda point in the DFW area, along side his team they were able to obtain the coveted President’s Award, Platinum Level – Honda Environmental Leadership Award, and Honda Council of Excellence. During her time in the dealership she strived to learn many facets of the day to day operations.  She currently lives in Burleson, TX with her daughter and fiancé.

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